Who we are and how we partner?
Thai Optical Group (TOG) supplies what busy optical businesses need in one place. TOG manufactures finished and semi-finished lenses for optical labs and distributors. They also provides full Rx services for retailers and independent opticians across Europe. That keeps your sourcing simple and your clinic flow steady.
TOG is a partner of Transitions® Optical Limited [1].
What you can expect from TOG?
- Finished, semi-finished and Rx under one roof.
- Accountable lead times with tracked European shipping.
- Ordering and resources in the TOG Eye Pro Hub.
Proof of performance
- From a recent TOG case study: multi-site buyers switched to TOG for a good–better–best Rx ladder, range breadth, practical delivery, and portal support. Labs and distributors cited fewer vendors and simpler re-ordering. Case study.
9/10
wearers chose Transitions® lenses over clear lenses4
Transitions® product range for European retailers.
Transitions® GEN S™
Transitions® GEN S™ is the everyday, ultra-responsive option supplied by TOG. It suits regular wear across work, home and outdoors, and makes an ideal first step for new wearers. Keep the conversation simple: comfort, convenience, and colour choice backed by EMEA claims.
Quick talking points:-
- Adapts to changing light for daily comfort. Fully clear indoors with up to double the performance of fade back speed compared to the previous generation [1].
- Pairs well with popular frame shapes and prescriptions.
- Eight-colour palette to personalise the look. This means that A large choice of colours increased Transitions® consideration for 80% of younger wearers and 77% of current clear wearers. [2]
- A great in-store Transitions® Colour Match Kit assets. This Transitions® asset can be downloaded from the TOG Eye Pro Hub.
Transitions® XTRActive®
Some patients need more outdoor performance. Transitions® XTRActive® is positioned for strong sunlight and higher light sensitivity. It delivers extra-dark performance outdoors with a clear value story that staff can repeat. Use it as the “step-up” tier in busy seasons and travel periods.
When to recommend
- Commuters, drivers and outdoor workers needing more outdoor performance.
- Transitions® XTRActive® - The darkest in hot temperatures and in the car. [1]
- Patients who prefer a darker look outside.
- Those who often move between bright and shaded spaces or need blue light protection across light situations [2].
- Blocks 100% UVA and UVB [3].
Transitions® XTRActive® Polarized™
For those who complain about reflective glare, Transitions® XTRActive® Polarized™ adds dynamic polarisation outdoors* for confident vision in bright, reflective conditions. It’s the “best” tier when glare comfort matters most. Transitions® XTRActive® Polarized™ achieves a polarization efficiency up to 90% [1]. This lens activates in a car [2].
When to recommend
- Coastal and alpine regions, water and snow exposure.
- Drivers and outdoor leisure where glare is a concern.
- Patients who value maximum outdoor performance.
A large choice of colours increased Transitions® consideration for 80% of younger wearers and 77% of current clear wearers. 11
TOG Eye Pro Hub
The TOG Eye Pro Hub is the resource and ordering portal brought to you by Transitions® Optical Limited and Thai Optical Group. One login for ordering, resource downloads and support on compliant language. Head office sees chain-wide status; stores see only what they need.
Inside the Hub, you can:-
- Place and track orders.
- Download spec sheets, coatings charts and approved copy.
- Pull in-store visuals and digital assets for your website and social.
- View passed order history or action easy re-ordering.
Operations
TOG aligns operations to how retail works.
- MOQs and ordering windows sized for chains and independents.
- Lead times you can plan around, with tracked shipping into Europe.
- Remakes, returns and warranty published in plain English to reduce risk.
Case study signals
- TOG highlights on-time production and low return rates, with ISO-backed quality systems for assurance across Europe. Case study.
Compact comparison table:-
| Lens | Who it suits | Outdoor performance | Quick talk track |
|---|---|---|---|
| GEN S™ | Everyday commuters, office wearers, first-time photochromic users | Darkens outdoors in seconds13 , clearer indoors 14 | “All-day comfort with a colour you like.” Such a convincing experience, you'll never go back15 . |
| XTRActive® | Light-sensitive wearers, frequent bright-light exposure | Extra dark outdoors 16 | “Step up for stronger sun days and travel17.” |
| XTRActive® Polarized™ | Drivers, coastal/alpine customers, glare-sensitive wearers | Dynamic polarisation outdoors. Filters blue-violet light indoors & outdoors | “Best for glare comfort and clarity outside.” |
Quality, compliance and brand use.
As a subsidiary of Thai Optical Group, Thailand's largest manufacturer and distributor of ophthalmic lenses, we benefit from the experience and reliability of a family-owned company that has been publicly traded yet trusted for over 70 years.
TOG manufactures and distributes high-quality ophthalmic lenses to the European and global market, supported by multiple warehouses to ensure prompt order fulfilment.
What buyers should know?
- ISO 9001, 13485 and 14001 cited; on-time production and low return rates feature in TOG materials for European buyers
- Thai Optical Group Public Company (TOG) and its subsidiaries adhere to the philosophy of conducting business commercially and with responsibility to society. Thai Optical Group Public Company Limited is determined to create a balance between industry, the environment, safety and our communities. In addition, the Company strives to run its business with transparency, accountability, ethics, respect for human rights, the interests of stakeholders, and in compliance with relevant laws and other regulations or related international practices to further develop and lay down the foundation for social responsibility, continuously and sustainably.
- Stakeholders of the Company
The Company respects the importance of all stakeholders, especially those who are directly involved with the Company. To drive sustainable business growth, Thai Optical Group places high importance on understanding and supporting our stakeholders. We assess how our actions impact everyone involved - from employees and customers to suppliers, shareholders, local communities, and government partners. We integrate their needs into our strategic planning and communication efforts, ensuring a positive, collaborative approach to our shared success. - Framework for Sustainable Management
Thai Optical Group Public Company Limited has built its Corporate Social Responsibility (CSR) framework around the Global Reporting Initiative (GRI) guidelines. This approach helps us meet the needs of our stakeholders and ensures that our business development aligns with sustainable CSR management. - Environment
Our Company recognises its responsibility to operate sustainably, mindful of the environment and natural resources.
Environmental Management Standards
- The Company was awarded ISO 14001:2004 for Environmental Management System
- The Company was certified Green Industry Level 3 (Green System)
- The Company was the first company in Thailand to study greenhouse gas emissions from plastic lens products, and has registered for the carbon footprint certificate for Excelite 1.50 plastic lenses with Thailand Greenhouse Gas Management (Public Organisation) in March 2015.
Did you know that? The lens waste from our TOG Manufacturing plant is re-used to make bricks that help build schools in our local community. It’s one small way we turn sustainability into action.
FAQs
Is Thai Optical Group (TOG) authorised to supply Transitions® lenses in Europe?
Yes. TOG is a partner of Transitions® Optical Limited and supplies Transitions® lenses to retailers and chains in Europe and other countries.
What is the difference between finished, semi-finished and full Rx services from TOG?
Finished lenses are ready to glaze. Semi-finished blanks give lab flexibility. Full Rx services provide end-to-end jobs from order to dispatch.
How do I access TOG Eye Pro Hub?
Request access through your TOG account manager. TOG sets up head-office and store roles, then shares secure login details. https://togeurope.com/contact/
What are typical lead times and shipping options across Europe?
Lead times are aligned to retail calendars. Orders are tracked and consolidated where appropriate. Your onboarding pack lists current targets.
What colours are available in Transitions® GEN S™?
Eight colours: Grey, Brown, Graphite Green, Sapphire, Amethyst, Amber, Emerald and Ruby. https://togeurope.com/transitions-lenses/
Do you provide marketing assets and staff training?
Yes. Access approved language, colour visuals and quick training notes via the Hub. https://togeyeprohub.com/
What trademark wording must I include on my customer-facing site?
TOG will provide the exact trademark and licensing lines to paste into your page footer. You are able to download material from our client portal. https://togeyeprohub.com/
Get started.
Open an account and access TOG Eye Pro Hub today. TOG will confirm your roles, connect your stores and share your ordering guides.
Contact Thai Optical Group (TOG) — TOG Europe
- Company name: Thai Optical Group (TOG)
- Address: al. Wojska Polskiego 8 70-471 Szczecin, Polska
- Contact us: https://togeurope.com/contact/
If you need a fast store launch, tell TOG the opening date and your set-up will be prioritised.
Our Brands
1] Trademark notice. Transitions and the Transitions logo are registered trademarks of Transitions Optical, Inc. used under license by Transitions Optical Limited.
[2] For polycarbonate & CR39 lenses across colours, achieving 18% transmission at 23°C
[3] Block 100% UVA & UVB rays, darken outdoors & filter up to 32% of blue-violet light indoors & up to 85% outdoors. Blue-violet light is measured between 400nm and 455nm (ISO TR 20772:2018) across colours on polycarbonate & CR39 lenses.
[4] Source: After 7 days of trial per lens type, 86% of wearers chose to keep Transitions® GEN S , 5% of wearers chose to keep
Transitions® Signature® GEN 8TM, 9% of wearers chose to keep the clear lenses. Wearers Test conducted by an external market
research agency in the US in Q1, 2023 with Rx lens wearers wearing 1.67 index lenses with a premium anti-reflective coating in clear,
grey Transitions® GEN S and grey Transitions® Signature® GEN 8TM, 134 respondents.
[5] For grey polycarbonate & CR39 lenses fading back to 70% transmission @ 23°C.
[6] Source: Wearers Test conducted by an external market research agency in the US in Q1, 2023 with 133 Rx lens wearers viewing
Transitions® GEN S lenses in 8 colours. Younger wearers (age <45) N= 64. Pre-test clear wearers N= 94.
[7] Transitions® XTRActive™ are the darkest in hot temperatures, in the car and offering the best overall blue-violet light filtration across light situations* among clear to extra dark photochromic lenses.
[8] *Filtering blue-violet light (between 400 and 455nm ISO TR 20772:2018) among polycarbonate and CR39 grey lenses with a premium anti-reflective coating. filtering (i) up to 45% indoors at 23°C, (ii) up to 64% behind the windshield (iii) up to 86% outdoors at 23°C and (iv) up to 83% outdoors at 35°C. Test carried out on grey CR39 and polycarbonate lenses with a premium anti-reflective coating.
[9] Blocks 100% UVA & UVB rays, darken outdoors & filter up to 32% of blue-violet light indoors & up to 85% outdoors. Blue-violet light is measured between 400nm and 455nm (ISO TR 20772:2018) across colours on polycarbonate & CR39 lenses.
[10] Based on tests across materials on grey lenses @ 23°C, using ISO 12312-1 standard.
[11] Based on tests across materials on grey lenses, achieving transmission below 45% @ 23°C behind a standard windshield. The lens achieves a polarization efficiency of 30% behind the windshield, which is not classified as being “polarized”
[12] Source: Wearers Test conducted by an external market research agency in the US in Q1, 2023 with 133 Rx lens wearers viewing
Transitions® GEN S lenses in 8 colours. Younger wearers (age <45) N= 64. Pre-test clear wearers N= 94.
[13] For polycarbonate & CR39 lenses across colours achieving 18% transmission at 23°C
[14] For grey polycarbonate lenses compared to the previous generation.
[15] Source: After 7 days trial per lens type, 84% of wearers indicated that they would choose to keep the Transitions® GEN S lenses over the other lenses tested. Wearers Test conducted by an external market research agency in the US in Q1, 2023 wearing 1.67 index lenses with a premium anti-reflective coating in clear, grey Transitions® GEN S & grey Transitions Signature GEN 8, 128 respondents.
[16] Transitions® XTRActive™ are the darkest in hot temperatures, in the car and offering the best overall blue-violet light filtration across light situations* among clear to extra dark photochromic lenses.*Filtering blue-violet light (between 400 and 455nm ISO TR 20772:2018) among polycarbonate and CR39 grey lenses with a premium anti-reflective coating. filtering (i) up to 45% indoors at 23°C, (ii) up to 64% behind the windshield (iii) up to 86% outdoors at 23°C and (iv) up to 83% outdoors at 35°C. Test carried out on grey CR39 and polycarbonate lenses with a premium anti-reflective coating.
[17] Clear to extra dark photochromic category. Polycarbonate and 1.5 gray lenses tested at 23°C behind the windscreen achieving between 18% and 43%.
[18] Filters up to 45% of blue-violet light indoors. Test carried out on grey CR39 and polycarbonate lenses with a premium anti-reflective coating. Blue-violet light is between 400 and 455nm (ISO TR 20772:2018) “Standard clear lens” refers to typical clear 1.5 and polycarbonate hard-coated lenses without blue light reducing properties.
* The information on this page is extracted from the main Transitions® website. While we aim for accuracy, product information may change over time. For the most up-to-date details, please refer to the official Transitions® website.