Introducing Transitions® Gen S™ Lenses – supplied by Lens Manufacturer, Thai Optical Group

What optical labs, distributors, and RX services in Europe should know, and how TOG (Thai Optical Group) supports supply.

Enhancing Vision. Elevating Business

As a leader in advanced, high-quality ophthalmic lens solutions, Thai Optical Group (TOG) is proud to be the provider of Transitions® Gen S™, a cutting-edge lens innovation designed to meet the evolving needs of today’s eyewear consumers. As an independent lens manufacturer, our partnership with Transitions® Optical Ltd. brings this breakthrough technology to the global optical market, helping businesses like yours deliver enhanced vision solutions to your customers.

9/10

wearers chose Transitions® lenses over clear

What is Transitions® GEN S™?

Transitions® Gen S™ is photochromic lens technology.

It stays clear indoors. It darkens outdoors when light conditions change.

What people really care about

  • How clear it looks indoors³
  • How fast it darkens outdoors³
  • How fast it fades back²
  • Whether they can wear it blue-violet light protection⁴
  • Can they use it if driving? 11

Why Transitions® Gen S™ matters in day-to-day wear?

Light changes all day.

People move between buildings, from shade to full sun. They expect the lens to keep up.

How to frame the opportunity with Transitions® Gen S™?

With Transitions® Gen S™, we intend to reframe prescription eyewear and transform the lens industry with ground-breaking technology to offer an elevated vision experience to consumers. The objective is to gain penetration using 4 key steps and upgrade clear lens wearers to dynamic lenses. We want to attract younger wearers to make them discover and adopt Transitions® products.

  • Step one: Offer a game-changing product with a revolutionary technology.
  • Step two: Bring more awareness to Transitions® by leveraging our new campaign and all the tools available
  • Step three: Provide a clear and impactful message on the benefits of Transitions® Gen S™ by developing more on our pillars. GEN Speed, GEN Style, GEN Smart.
  • Step four: Get wearers to try the product. Did you know that, after a 7-day trial per lens, 86% of wearers chose to keep Transitions® GEN S™ grey, 5% of wearers chose to keep Transitions® Signature® GEN 8™ grey, 9% of wearers chose to keep the premium clear lenses. 134 prescription lens wearers trialled 1.67 index lenses with a premium anti-reflective coating. Wearers Test conducted by an external market research agency in the U.S., Q1 2023 1.

If you sell to practices, ask yourself

Do your customers want the newest name, or do they want fewer complaints after dispensing?

Most of the time, in our experience, it is the second one.

Why Choose Transitions® Gen S™ Lenses?
The New Standard in Everyday Lens

Responsive to light:

Transitions® Gen S™ lenses adapt more quickly to changing light conditions, ensuring faster transitions for the wearer.²

Improved Clarity:

With Transitions® GEN S™, lenses are clearer indoors and darker outdoors, offering optimal vision in any environment.³

Blue-Violet Light Protection:

Offering protection from both UV light and blue-violet light, Transitions® GEN S™ lenses reduce eye strain and enhance long-term eye health and filters up to 32% of blue violet light indoors and up to 85% outdoors⁴

88% wearers agreed that Transitions® GEN S™ lenses adapted so fast to light that they didn’t or barely noticed the changes⁵

Whether you’re an optical retailer, or a manufacturer, integrating Transitions® Gen S™ lenses into your product offering, positions your business at the forefront of eyewear innovation.

Performance basics your customers will ask you about

You will hear these questions on repeat.

  • Does it go dark fast? ³
  • Does it go clear fast? ³
  • Is it really clear indoors? 2
  • Does it work in the car? 11

The clean way to answer

  • Use the official benchmark wording when you quote numbers  1 2 3 4 5
  • Keep your staff away from words like “instant”

Is Transitions® Gen S™ suitable for driving?

Yes, Transitions® Gen S™ lenses are suitable for wear while driving. They activate up to category 1 levels of darkness behind the windshield. At nighttime, Transitions® GEN S™ remain fully clear. All Transitions® Gen S™ colours meet major traffic light recognition standards.11

Responsiveness

Responsiveness

Seamless

Seamless

Traffic light recognition

Traffic light recognition

Indoor clarity

Indoor clarity

UVA & UVB protection

UVA & UVB protection

Long-lasting performance

Long-lasting-performance

Polarised

Polarized

Darkness

Darkness

Effortless vision

Effortless vision

Beautiful

Beautiful

Colour consistency

Color consistency

8 Exclusive Lens Colours

Colours and lens options

Colour feels like style, but it affects expectations and stock decisions.

TOG presents  Transitions® Gen S™ as available in eight colours.

The colour set you should be ready to discuss

  • Grey
  • Brown
  • Graphite Green
  • Sapphire
  • Amethyst
  • Amber
  • Emerald
  • Ruby

A practical stock approach for labs

  • Stock a small core colour set for predictable turnaround
  • Offer the full range on order for the customers who want something specific

Partnering with Thai Optical Group with Over 70 Years of Innovation in Lens Manufacturing

With decades of expertise in the optical industry, Thai Optical Group provides more than just technology.  We are a cost-effective lens manufacturer.

We deliver quality, reliability, and innovation backed by 70 years of experiences.

As a provider of Transitions® Gen S™, Bluloc, LeafECO©, Shade Basic and Shade Polarview and advanced Trivex© Lenses for advanced eye protection, we are always committed to supporting our business partners by offering:

  • Superior Manufacturing Capabilities: Our state-of-the-art facilities ensure consistent quality and precision in every lens produced.
  • Global Distribution Network: Thai Optical Group’s extensive logistics and supply chain solutions allow for efficient and timely delivery, no matter where your business operates.
  • Customisation Options: We offer flexible solutions tailored to your business needs, ensuring you can meet the specific demands of your customers.
  • Technical Expertise: Our team of experts is available to support your business in understanding and integrating Transitions® GEN S™ and our comprehensive lens product range into your offering.

With clients in over 50 countries, Thai Optical Group (TOG) is one of the leading, global, independent lens manufacturers, focused on innovative, cost-effective and reliable ophthalmic solutions.

Lab and RX workflow that reduces remakes

Transitions® Gen S™ runs smoothly when you lock the inputs early.
Confirm these before production

  • Colour
  • Lens material
  • Finished or semi-finished supply
  • RX surfaced workflow if needed
  • Coating requirements
  • Delivery expectations that match your actual process

A TOG-specific operational point you can use that our TOG supply chain can support.

  • Bulk finished or semi-finished blanks supply
  • Complete RX solutions
  • Full frame handling
  • Picking, packing, and shipping

That is the kind of detail that our labs and RX partners want, because it affects your daily workload.

Choosing a manufacturing and supply partner in Europe

Labs usually judge you on two things.

  • Consistency
  • Delivery reliability

TOG Europe is:-

  • A partner of Transitions® Optical Limited
  • A manufacturer and supplier of ophthalmic lenses across Europe
  • A supplier of finished and semi-finished lenses for optical labs and distributors
  • A provider of full RX services for retailers and independent opticians

Distribution detail that matters for lead times
TOG Europe delivers lenses to our local warehouse in Poland for faster replenishment.

If you run a multi-store rollout, ask yourself

Do you have one ordering method for every store, or does each store do its own thing?
That one decision changes your remake rate.

Ordering supextensionport and TOG Eye Pro Hub

If you want ordering to feel easy, you need a system.
TOG promotes TOG Eye Pro Hub as a portal to support ordering and fulfilment, and TOG Europe allows businesses to register interest via the enquiry form.
TOG also states this clearly

  • It is a B2B lens manufacturer and RX service supplier
  • It only works with optical businesses and cannot process one-off prescription orders for individuals

FAQs people actually ask

How fast does Transitions® GEN ™ achieve full darkness?

Transitions® GEN ™ is ultra-responsive to light, fully activating in 25 seconds 8. All colours reach category 3 levels of darkness 9, achieving the same darkness levels as a sun lens.

Is Transitions® GEN ™ clear indoors?

Yes, Transitions® GEN ™ are fully clear indoors. The lenses are category 0 when un-activated and filter up to 32% of blue-violet light.7

What are light-reactive lenses?

When indoors, Transitions® GEN ™ lenses are fully clear. When outdoors, Transitions® GEN ™ adapts to different light conditions; the colour changes according to light exposure, but the consistency is maintained. The darkness intensity evolves depending on UV exposure and temperature.

What is advanced symbiotic technology?

Transitions® GEN ™ uses advanced symbiotic technology. The design mimics a natural ecosystem, with carefully considered dyes & matrix to give maximum performance.

Components are specially conceived to seamlessly interact together. This reengineered matrix architecture is a new molecular structure designed to create the right balance between soft and hard spaces. The dyes associated with the matrix offer better clarity indoors with more vibrant and richer colours, whilst maintaining the level of darkness required for category 3.

Overall, the technology provides patients with a high-efficiency lens that absorbs energy from light quicker, activate and fade back faster while offering exceptional darkness, uses advanced symbiotic technology. The design mimics a natural ecosystem, with carefully considered dyes & matrix to give maximum performance. Components are specially conceived to seamlessly interact together.

This reengineered matrix architecture is a new molecular structure designed to create the right balance between soft and hard spaces. The dyes associated with the matrix offer better clarity indoors with more vibrant and richer colours, whilst maintaining the level of darkness required for category 3. Overall, the technology provides patients with a high-efficiency lens that absorbs energy from light quicker, activate and fade back faster while offering exceptional darkness.

How did Transitions® manage to reach this level of performance?

With more than 34 + years of photochromic expertise, Transitions Optical is a pioneer in photochromic lenses. Transitions® GEN ™ is the result of 5 years of research & development efforts with more than 100,000 lenses tested to reach the advanced symbiotic technology we have today, where dyes and matrix are specifically designed to seamlessly interact with one another, embracing the synergy of speed, darkness and colour without sacrificing any other performance aspect.

How can Transitions® GEN ™ outperform clear lenses? How can Transitions® GEN STM recruit clear wearers? Why recommend Transitions® GEN STM as a first pair ?

With Transitions® GEN ™, we define a new lens standard that offers a new vision experience to wearers.
Transitions® GEN ™ is an opportunity to recruit wearers currently buying clear lenses:

  • Wearers are expecting a lens that goes beyond correction*10
  • Enhanced vision means seeing well at all times, regardless of the light environment

Can Transitions® GEN STM be paired with any frames?

Yes, Transitions® GEN STM can be paired with any frame. Transitions® GEN STM is available in 8 colours. This wide range of colour options was designed to offer wearers endless pairing possibilities. In fact, 95% of wearers agreed that the ability to complement their frames with a choice of Transitions® GEN STM colours makes eyeglasses more fun and stylish 12*.

What does TOG Europe actually do for labs?

  • TOG supports finished and semi finished supply, and full RX services
  • TOG also states capabilities like full frame handling, picking, packing, and shipping
tog-delivers-the-innovation-of-transitions-lenses
tog-delivers-the-innovation-of-transitions

Unlock the Power of Transitions® GEN S™ lenses for Your Business

By partnering with Thai Optical Group (TOG), you gain access to the latest in lens technology and a team committed to helping you grow your business. Whether you’re looking to differentiate your product line, offer cutting-edge solutions to your customers, or enhance your brand’s reputation for innovation, Transitions® GEN S™ lenses and our complete TOG innovative lens product offering is the solution.

Benefits to Your Business

  • Innovative Product Offering: Stand out in the competitive optical market with a product that offers proven consumer benefits.
  • Increased Customer Satisfaction: Provide your customers with lenses that deliver better comfort, clarity, and protection.
  • Brand Enhancement: Align your business with the leading technology in adaptive eyewear, trusted by professionals worldwide.

Our Brands

transitions logo
TOG Trivex

Partner with Thai Optical Group to bring Transitions® GEN S™ innovation to your business and offer your customers the best in optical lenses.

Ready to find out how Thai Optical Group can meet your optical lens manufacturing needs?

Contact us today.  Let us work together to create manufactured eyewear solutions that enhance vision and elevate your business.

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    1. After 7 days trial per lens, 86% of wearers chose to keep Transitions® GEN S™ grey, 5% of wearers chose to keep Transitions® Signature® GEN 8™ grey, 9% of wearers chose to keep the premium clear lenses. 134 prescription lens wearers trialled 1.67 index lenses with a premium anti-reflective coating. Wearers Test conducted by an external market research agency in the U.S., Q1 2023

    2. For grey lenses in the clear to dark (category 3) photochromic category.  Transitions® GEN S™ lenses fade back faster to 70% transmission while achieving less than 14% transmission when activated at @ 23°C.

    3. For polycarbonate & CR39 lenses across colours achieving 18% transmission at 23°C.

    4. Blue-violet light is between 400 and 455nm (ISO TR 20772:2018)

    5. 133 prescription lens wearers trialled Transitions® GEN S™ grey 1.67 index lenses with a premium anti-reflective coating. Photochromic performance may vary across colour and lens material. Wearers Test conducted by an external market research agency in the U.S., Q1 2023.

    6. The information on this page is extracted from the main Transitions® website. While we strive to ensure accuracy, product information may change over time. For the most up-to-date details, please refer to the official Transitions® website.
    7. Tests carried out using grey lenses. Photochromic performance may vary across colours and lens materials.
    8. For grey polycarbonate & CR39 lenses achieving 18% transmission @ 23°C.
    9.For polycarbonate & CR39 lenses across colours achieving 18% transmission @23°C.
    10. Source: 93% of wearers wanted or were interested in lenses that enhance their vision beyond vision correction. Transitions Optical, Consumer study on the link between Vision & Protection, external research agency, (CAWI), US, Q4 2021, N= 1,000.
    *Tests carried out using grey lenses.
    11. Photochromic performance may vary across colours and lens material. 1. ISO 8980-3 2013, ANSI Z80.3 2015, AS/NZS 1067 2016 and ISO 12311 2013, based on tests across colours on polycarbonate.
    12. Source: Wearers Test conducted by an external market research agency in the US in Q1, 2023, Rx lens wearers wearing 1.67 index lenses with a premium anti-reflective coating in grey Transitions® GEN ™ and Ray Ban frames, 133 respondents.